Trademark Dictionary
Filing basis in trademark law refers to the reason or basis for filing a trademark application with the relevant trademark office. Trademark applications can be filed on the basis of either actual use or intent to use the trademark.
“WebSell is an all-in-one platform, meaning that we handle everything when getting businesses online. We have big plans for the brand so securing a trademark for our new name in various territories was essential.” Read the full story of WebSell, another satisfied client of Trama, from the perspective of Cillian McGillycuddy, marketing manager at WebSell.
“I could certainly score that goal, I can’t believe he missed!” Now, this is a thought everyone of us certainly has had and Null Boundaries Gaming, founded by Zacharia Hildreth, puts it to a real test - bringing VR game simulation to the public, allowing for a more immersed experience of what it actually feels like to be in the game! Read the full story of another brand protected by Trama - Null Boundaries Gaming.
Taking a creative spin on an already established and renown brand may seem as a good strategy for devising a name for a startup company but it may backfire. This article summarises one of the contemporary cases in this area, revealing that Airbnb’s trademark protects the company against unexpected threats.
