Trademark Dictionary
In trademark law, "commercial impression" refers to the overall impression or perception that a trademark creates in the minds of consumers. It is the overall look, sound, or meaning of a trademark that consumers are likely to remember and associate with a particular product or service.
The commercial impression of a trademark is assessed by considering all of its elements, including its words, letters, design, colors, sounds, and overall appearance. The test for determining whether two trademarks create a similar commercial impression is whether an ordinary consumer, based on their recollection of one mark, would be likely to be confused or deceived upon encountering the other mark in the marketplace.
There is a myriad of reasons why trademark registration is of a crucial importance for cosmetics retailers. This article presents a concise summary of 12 key reasons why every creator of beauty and health products should think about registering for a trademark.
Social media plays a crucial role in the growth of any brand. If you are starting a business, prepare to leverage social media to at least some extent in the promotion of your company. Whether you make ads to run on Facebook and LinkedIn or define your company’s persona through viral posts and tweets, social media provides unique and valuable opportunities for businesses. It also can be a source of countless trademark infringements that can be detrimental to starting businesses.
The initial verdict of the court in favour of $21 million infringement damages to be paid by Costco to Tiffany’s has been overturned, with significant implications for brand protection efforts pursued by jewellery makers and retailers.
