Importance of brand protection for IT companies

Insights, key indicators and case studies that inspire developers of tech solutions.

Hero - software industry

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 38

    Perceived importance of brand

  • 9

    Willingness to pay premium for brand


August, 20235 minutes read

Trademarks in the Tech Industry: Protecting Software, Apps, and User Interfaces

In today's fast-paced world of evolving technologies, innovation is not only a hallmark of success but also a driving force that shapes industries and transforms societies. Amidst this whirlwind of innovation, trademarks have emerged as a critical tool for businesses, particularly in the realm of software, apps, and user interfaces. In this article, we will delve into the significance of trademarks in the tech industry, exploring how they protect valuable assets, foster brand recognition, and facilitate healthy competition.


July, 20235 minutes read

Twitter's Rebrand to 'X': Challenges faced by Meta and Microsoft trademarks

In the world of trademark registration, single letters often present a unique set of challenges compared to words, phrases, or logos containing the letter. While not impossible, the process demands careful consideration of various factors, primarily centered around distinctiveness, non-functionality, and the potential for confusion with existing trademarks. As Twitter undergoes its transformation into "X", we delve into the intellectual property challenges they may encounter, given the abundance of similar trademarks, and the likelihood of sparking a fresh wave of lawsuits in the ever-evolving world of branding and corporate identity.


July, 20235 minutes read

Stories of our Clients: Cequence

In today's fast-paced business landscape, managing processes and documents efficiently is critical to success, yet many organizations find themselves struggling with outdated and cumbersome tools. Recognizing the challenge of transitioning from long-used tools, Cequence offers a more automated, intuitive, and affordable approach to process and document management by integrating seamlessly with the existing day-to-day workflow, ensuring a smooth and painless adoption process. With a comprehensive suite of features, including dynamic dashboards for a holistic overview, MS Word integration for effortless document management, and AI-powered analytics for invaluable insights, Cequence sets the stage for enhanced productivity and success.

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June, 20235 minutes read

JPMorgan's IndexGPT trademark application signals the evolution of AI in the financial industry

The rapid advancement of artificial intelligence (AI) has caused a paradigm shift in various industries, challenging businesses to adapt and leverage this transformative technology. OpenAI's ChatGPT, an AI language model, played a pivotal role in this transformation, propelling companies to explore the potential of generative AI tools. In response to this trend, financial services giant JPMorgan Chase has recently submitted a trademark registration for IndexGPT, positioning itself as a contender in the race to develop a commercial-grade generative AI tool.


June, 20235 minutes read

S10 Entertainment vs Samsung: A Trademark Battle Over the "S10" Mark

In a recent legal case, S10 Entertainment & Media, LLC ("S10 Entertainment") has filed a lawsuit against Samsung Electronics Co., Ltd. and Samsung Electronics America, Inc. (collectively, "Samsung") alleging trademark infringement and unfair competition. The case revolves around the usage of the mark "S10" by both parties and has brought to light important questions regarding trademark ownership and brand recognition. Let's delve into the details of this intriguing legal battle.


June, 20235 minutes read

Apple's mixed reality headset clashes against Huawei's Vision Pro trademark in China

Apple's much-anticipated foray into the world of mixed reality has hit a trademark roadblock in China. The tech giant recently announced its first Mixed Reality headset, the Apple Vision Pro, which is set to launch in the United States next year. However, it appears that Huawei had secured the trademark for "Vision Pro" years ahead of Apple's announcement. As a result, Apple may be forced to consider rebranding its headset for the Chinese market or face potential legal hurdles.


April, 20235 minutes read

OpenAI's Battle for Brand Protection: Can GPT be trademarked?

Sometimes a company may experience sudden success with a product or service before they are able to register a trademark for it. This is the case of OpenAI and the current success of their GPT model. The AI research organization now faces multiple challenges in protecting their brand and preventing others from using similar names or trademarks for their products and services.


March, 20235 minutes read

Stories of our clients: Youtopia

"Traditionally, business owners would have to spend days going through all the invoices, expenses, tax returns and so on, without realising that there is a much more efficient way to do it. With our expertise in financial management, we can cut this time and costs by integrating the best IT solutions, allowing them to focus on the growth of their business." Read the whole story of Youtopia from the perspective of its Co-Founder, David Adderson, and learn how Trama protects this inspiring brand on its mission to simplify financial matters and let business owners focus on crucial aspects of their commerce.


February, 20233 minutes read

Getty Images files lawsuit against AI art generator over IP violations

In the past years, we have seen an increase in AI models that create new artworks based on existing content. But as these tools become more prominent, insufficient regulation leads to a growing number of unanswered legal questions regarding copyright and trademark infringement. The recent lawsuits against companies such as Stability AI by multiple visual media websites are likely to shape the future of AI-generated content.

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December, 20223 minutes read

Brand protection in virtual spaces: how to trademark digital goods and services?

Despite the significant slowdown in the third quarter, the number of trademark applications for digital assets submitted to the United States Patent and Trademark Office (USPTO) so far this year has tripled over the previous high set in 2021. Following this trend, a number of prominent brands across all industries are expanding their trademark portfolio to cover digital assets. The rapid growth in the popularity of virtual goods and services and associated trademark applications however goes hand in hand with the emerging trademark issues.

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