Similarity and likelihood of confusion are one of the most important grounds for successful trademark opposition. Famous brands are keen on using the likelihood of confusion to deter potential competitors from trying to leverage their brand reputation. Oftentimes, however, even well-known brands struggle to prove sufficient similarity. The recent loss of Chanel in a trademark dispute against a Japanese company highlights this issue.
Importance of brand in the health & beauty sector
Insights, key indicators and case studies that inspire creators of beauty and health products.
Key indicators on the importance of brands
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
Perceived importance of brand
Willingness to pay premium for brand
Brand disputes over logos are not uncommon, but most of them tend to be cases of huge companies going against smaller businesses. But every now and again we see two big names go head to head – and this time it was a fashion giant against a tech titan.
“I created my own skincare products because I was not happy with all the chemical filled products the beauty industry sells us and my sensitive skin needed special care.” Fiona Nicholls, the CEO of Swiss Toniq, gives 100% organic and chemical-free skincare its true meaning, and we could not be more proud to help protect this exciting brand!
TM lessons learnt from COVID-19 pandemic: The world is full of entrepreneurial minds and it is never too early to start protecting the uniqueness of a brand! Explore some of the most interesting trademark registration attempts in relation to COVID-19 with our legal team.
There is a myriad of reasons why trademark registration is of a crucial importance for pharmaceutical companies. This article presents a concise summary of 12 key reasons why every company safeguarding human life and health should think about registering for a trademark.
There is a myriad of reasons why trademark registration is of a crucial importance for the providers of nutritional supplements. This article presents a concise summary of 12 key reasons why every company in the nutritional supplements sector should think about registering for a trademark.
There is a myriad of reasons why trademark registration is of a crucial importance for cosmetics retailers. This article presents a concise summary of 12 key reasons why every creator of beauty and health products should think about registering for a trademark.