Importance of brand in the education sector

Insights, key indicators and case studies that inspire providers of educational services.

Hero - education industry

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 38

    Perceived importance of brand

  • 18

    Willingness to pay premium for brand


April, 20235 minutes read

Pennsylvania State University vs Vintage Brand: Clash over the use of logo

The case of Pennsylvania State University v. Vintage Brand centers around the likelihood of confusion among consumers, who might think that the products of the clothing company are officially licensed by the university. The decision of the court once again shows that although trademark owners are granted certain exclusive rights to use their marks in connection with the goods or services covered by their registration, these rights are not unlimited.

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