Insights, news and case studies that inspire fellow colleagues in the legal industry.
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
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Perceived importance of brand
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Willingness to pay premium for brand
Going viral is every brand’s dream. It's proof that your product, your idea, or your business has captured attention. You're trending. You're everywhere. However, this very success can lead to an unexpected and detrimental outcome: trademark genericide.
When it comes to protecting your intellectual property, understanding the differences between trademarks and copyrights is essential. Both are legal tools that help safeguard creative and business assets—but they serve very different purposes. Knowing which type of protection applies to your work can help you secure your rights, prevent infringement, and avoid unnecessary legal costs.
As we step into 2025, business owners face a rapidly changing landscape when it comes to securing intellectual property rights. From fee increases to dramatic shifts in workplace policies, the U.S. Patent and Trademark Office (USPTO) is undergoing transitions that are creating unprecedented delays and frustrations. If you're waiting on a trademark registration—this article breaks down what’s happening at the USPTO, why delays are worsening, and what you can do to protect your brand.
A strong brand is more than just a great name or a logo; it represents an entire business identity and its uniqueness. While trademark registration is undeniably an essential starting point of any brand protection strategy, it’s just one piece of the puzzle. Full brand protection goes further by actively monitoring and defending your brand in all areas where it might be at risk.
A trademark registration is a vital part of any effective brand protection strategy. However, when someone uses your trademark without permission, it constitutes trademark infringement—a serious issue that can harm your business and reputation. Understanding what trademark infringement entails, the various forms it can take, and the potential legal consequences under U.S. law is essential for any business owner.
An integral aspect of brand protection is securing trademark rights, which provide legal exclusivity over the use of distinctive names, logos, slogans, and symbols associated with a company's brand. However, before a company adopts and invests in a particular trademark, it must undertake a vital process known as "trademark clearance search." In this article, we'll explore the significance of trademark searches and the critical role they play in safeguarding a brand's reputation.
If you're looking to register a trademark in the US, it’s important to make sure the name, logo, or design you want to protect is available. Conducting a trademark search can save you from future legal troubles by ensuring that you’re not infringing on anyone else’s rights. Whether you're doing it yourself or working with a professional, understanding these basics will help you protect your brand with confidence.
Understanding the distinctions between the registered trademark symbol (®) and the trademark symbol (TM) is essential for effective brand protection and communication. These symbols serve different purposes and indicate varying levels of trademark rights. Here’s a comprehensive guide to help you understand the differences and decide which symbol to use for your brand.
When starting a business or launching a new product, ensuring that your brand name, logo, or slogan isn't already in use is crucial. A trademark search is the process of checking if a name or mark is already registered or pending registration with the trademark offices. Conducting a free trademark search can save you time, money, and potential legal issues down the line.
The United States Patent and Trademark Office (USPTO) has announced a significant increase in trademark fees, set to take effect on January 18, 2025. These changes, part of the USPTO’s effort to align costs with service demands and deter misuse of the trademark system, will impact all trademark applicants and businesses. If you’re planning to register a trademark, taking action before the new fees come into effect can save you hundreds of dollars.
