Written by Tomas Orsula
Senior Trademark Attorney
While a photo of a physical storefront can be an acceptable form of trademark specimen for services (cafés, hair salons, retail stores), it wouldn't be acceptable for goods.
A specimen must prove your mark is used in US commerce in connection with the applied-for goods/services. In this case, the mark would label the store but not the goods themselves, and the specimen would fail to prove that your goods are actually available for US customers to purchase.
You can find more examples of trademark specimens for both goods and services in our Specimen guide.
I filed for the US trademark already; which countries should I consider next as a priority?
If someone tries to copy my brand, who will deal with it once I register a trademark?
Do we have a higher chance of success when registering a wordmark or a logo?
Do I need to get a trademark in China if I export my products from there?
What is the risk of not registering a trademark before or right after starting my business?
If my trademark application gets dismissed, do I lose the fee?
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