Back to Trademark monitoring

If someone tries to trademark a similar logo, will a trademark monitoring service let me know?

Photo of Jan Buza

Written by Jan Buza

Co-founder of Trama

Yes, trademark monitoring services commonly search for identical and similar marks filed with the selected country's IP office, and that also includes logos that might be visually similar to yours.

Class overlaps, goods and services items overlap, and mark transcription might also play a role in classifying a logo as potentially conflicting. This will depend on your provider and the criteria for selection you set with them.

From our observation, stricter rules tend to work better. There might be an impulse to go for looser similarity, so you don't accidentally miss out on anything. But we don't see this being the case with stricter classification criteria, plus the opposite approach usually gives you too many irrelevant results to go through. However, it's worth pointing out that you will most likely be able to try this out for yourself and then communicate your preferences to your provider.

Monitoring icon

Monitor your competition with Trademark Watch

Uncover brands that could infringe on your trademark with an automated monitoring service.

Related questions

Related articles

andrew-neel-QLqNalPe0RA-unsplash

Stories of our clients: SquidWeb

SquidWeb represents a single solution enterprise software encompassing every tool needed by event staffing companies to smoothly run business - and will be developed now to an industry-independent ERP system. In-depth automation, time savings through effective collaboration and service guarantee make SquidWeb stand out, contributing towards the success the company has achieved over the last 2 decades. The full story of SquidWeb’s origin dating back to the student days of its founder Simon Stürtz is truly inspiring and so are the current brand protection efforts that we explore together with Kristina Huch.

Explore all resources

Advice icon

Haven't found what you are looking for?

Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.

Help