When can I use the TM sign?

Photo of Tomas Orsula

Written by Tomas Orsula

Senior Trademark Attorney

The trademark symbol (™) can be used when you want to show that you are using a specific mark as a trademark, regardless of whether it is registered or not. It serves as a way to notify others that you consider that mark to be your trademark. Essentially, the trademark symbol indicates your intent to claim ownership and protection over the mark as a distinctive identifier for your goods or services.

As a result, the ™ symbol is typically used for trademarks that have not been registered yet and are typically undergoing the registration process at the given point in time.

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